Nov. 20, 2012 — Independent businesses are an important part of Cabarrus County’s economic structure. For the upcoming holiday season, residents and visitors are encouraged to shake up their habits and take part in a new movement to “Shift your Shopping” and buy local. The Shift your Shopping campaign is an initiative of Think Cabarrus First (TCF), a program of the Council for a Sustainable Local Economy. TCF is comprised of more than 70 business members who are dedicated to educating consumers about why buying local is important to developing a robust local economy.
According to the National Retail Federation, the average holiday shopper will spend nearly $750 on gifts, décor, greeting cards and more this holiday season. Through Shift your Shopping, consumers are encouraged to move a portion of those dollars to locally owned, independent businesses. From shops that provide cards, gifts and flowers to service providers and food establishments, Cabarrus County offers a local match for all shopping needs.
A listing of local business participating in Shift your Shopping is on the TCF website. This is the inaugural year of the holiday campaign, which debuted with a float at the Concord Christmas Parade. Shift your Shopping runs in conjunction with other grassroots campaigns across North Carolina that are designed to unite communities and strengthen local economies.
For more information about Shift your Shopping and TCF, contact the Council for a Sustainable Local Economy at 704.920.2181 or visit the TCF website.