Survey says…Cabarrus ranks above national average (again)

2014 Community Survey shows Cabarrus sustains a culture of excellence

 
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June 5, 2014 -- At the June 2 Board of Commissioners work session, Cabarrus County released the 2014 Community Survey Findings Report. The survey, administered by ETC Institute, measured several factors, including satisfaction; perception; customer service; funding; and department-specific questions for the library system, election services, communications services, public transportation services, emergency services and active living and parks services.
“Cabarrus residents have high regard for the County as a whole and County government. Cabarrus ranks significantly above the national average,” said Chris Tatham, CEO of ETC Institute. “Cabarrus is doing a lot of things right when it comes to meeting the individual needs of its residents. You don’t get to these ratings by accident. You have built and sustained a culture of excellence.”
 
Among residents with an opinion, 86% indicated they were either “very satisfied” or “satisfied” with the quality of life in Cabarrus County; and 79% indicated they were either “very satisfied” or “satisfied” with the overall quality of County services offered to citizens.
 
Within the general perception category, Cabarrus residents ranked the County higher than the U.S. average for quality of life, value received from tax dollars/fees, image of the County, quality of County services, ease of travel in the County and pace of growth.
 
Among perceptions of safety, residents ranked Cabarrus above the U.S. average in feeling of safety in County parks and feeling of safety in neighborhoods during the day and night.
 
In addition, 90% are either “very satisfied” or “satisfied” with Cabarrus as a place to raise children; 89% are either “very satisfied” or “satisfied” with Cabarrus County as a place to live; 77% are either “very satisfied” or “satisfied” with Cabarrus County as a place to retire; and 71% are either “very satisfied” or “satisfied” with Cabarrus County as a place to work. In each of these categories, Cabarrus residents ranked the County above the U.S. average.
 
ETC Institute sent the survey to a random sample of 1,200 households in March, with a total of 406 completions. The overall results for the survey have a precision of at least +/-4.9% at the 95% level of confidence.
 

Resources

Key findings

Overall satisfaction stayed the same or improved in 26 of the 44 areas that were rated in both 2010 and 2014. There were statistically significant improvements in 10 of the 44 areas, with only two significant decreases.


Significant Increases

  • Employment opportunities
  • Cabarrus County recreation leagues and classes
  • Conservation easements
  • Emergency preparedness
  • Veteran services
  • Transportation service for seniors/disabled
  • Housing rehabilitation
  • Tax relief exemptions
  • Landfill/household hazardous waste center
  • How well issues were handled by County employees
Significant decreases
  • Ease of travel in the County
  • Children’s programs
According to ETC Institute, Cabarrus County is setting the standard with regard to the overall quality of County services, scoring at or above the national average for all 23 areas that were comparatively assessed on the survey. The County rated significantly above the national average in 15 areas and did not rate significantly below the national average in any area.
 
The 10 areas in which the County outperformed the national average most were:
  • How well issues were handled by County employees
  • Emergency preparedness
  • How quickly County staff responded to
  • Accuracy of information and assistance given
  • Recreation leagues and classes
  • The way County staff treated residents
  • Overall quality of County services
  • Feeling of safety in County parks
  • County parks
  • Library services

Priorities

County issues: Among 13 County issues residents were asked to rate, employment opportunities (44%), crime prevention (39%) and educational facilities (36%) were the most important.

County programs and services: Among 17 County services residents were asked to rate, economic development (46%), emergency preparedness (40%) and land use planning (37%) should be the top priorities over the next five to 10 years to preserve/enhance the overall quality of life in the County.

Perception of the County: Among the 12 items that influence resident perception of the County, the items that received the highest satisfaction ratings were the feeling of safety in neighborhoods during the day (91%), the County as a place to raise children (90%) and the County as a place to live (89%).